Book SummariesEnrich your business acumen.
This month’s summary is:
Contagious:Why Things Catch On
By: Jonah Berger
JONAH BERGER is the James G. Campbell Assistant Professor of Marketing at The Wharton School at the University of Pennsylvania. He has published dozens of articles in top-tier academic journals, and popular accounts of his work have appeared in places like The New York Times, The Wall Street Journal, The Washington Post, Science, Harvard Business Review, Wired, BusinessWeek, and Fast Company. His research has also been featured in The New York Times Magazine’s annual “Year in Ideas” issue. Berger has been recognized with awards for both scholarship and teaching, including being named Wharton’s “Iron Prof.” He lives in Philadelphia, Pennsylvania.
Authors’ big thought: This book is designed for people who want their products, ideas, and behaviors to spread. It will help you understand how to make your products and ideas more contagious. It provides a framework and a set of specific actionable techniques for helping information spread – for engineering stories, messages, advertisements and information so that people will share them.
Click this link to download the PDF: Contagious
For previous month’s summaries go to www.100MustReads.com where you will find
Best-selling Business Books Summarized into The Most Important Points!
You Can Have Significant Improvements In Your Career, Productivity and Confidence….
Many entrepreneurs and business executives barely have enough time to complete their work, let alone sit down, find the right books, and read several of them!
Becoming more proficient with leadership, marketing, communication, business strategy, project management, and other vital business skills makes you more valuable to your organization and more marketable as a professional. To move forward in your job or take your business to the next level, the knowledge found in business books becomes essential.
Unfortunately, with the vast offering of business books and materials it is often challenging to know where to invest your limited reading time. Not having enough time to read the right books forgoes the opportunity to get ahead and to apply these shared knowledge to your business or life.
That’s why we read for you! Our summaries are meant to whet your appetite so you can buy those books that really resonate with you and your business needs.
“Best-selling Business Books Summarized
into The Most